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Co-op moves step closer to joining Funeral Guide

Co-op Funeralcare, the largest funeral director in the country, has extended its 3-month trial membership on Funeral Guide and substantially increased the number of homes on the trial.

Funeral Guide is the UK’s most visited funeral director comparison website. By becoming the first national funeral provider to list its homes, reviews and prices on the platform, the Co-op is leading the way when it comes to online price transparency in the funeral profession.

Sam Tyrer, Managing Director of Co-op Funeralcare, said: “I’m pleased that the trial on Funeral Guide is going so well. Comparison sites empower the bereaved to make informed choices and the Co-op is proud to be pushing the envelope when it comes to offering service and price transparency online.”

As part of the trial, the Co-op signed up to Funeral Guide’s independent review service, which enables the recently bereaved to rate their funeral director’s level of service. With nearly 500 reviews collected to date, the response to Co-op Funeralcare from the bereaved has been overwhelmingly positive, with just over 90% of reviews rated the maximum 5-stars.

Ed Gallois, CEO of Funeral Guide, said: “There is no doubt that the public increasingly want to compare funeral directors online, both in terms of price and quality. Hats off to the Co-op for being true to their history and community values by being so transparent on Funeral Guide.”

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