Funeral Guide is celebrating another important milestone – there are now over 1,000 independent reviews of funeral directors on the site. The rapidly increasing number of reviews is making Funeral Guide an essential and informative resource for those who have lost a loved one, while allowing funeral directors to connect with members of the public searching for funeral services.
Online reviews have become an essential resource for consumers and companies alike over the last five years. Nearly half of all UK residents have reviewed a product or service online and 61 per cent have read online reviews before making a buying decision.
In a time when online presence is becoming increasingly important for the funeral profession, online reviews are a valuable way for funeral directors to show that they consistently deliver a high quality service. According to research by eMarketer, independent online reviews are over 12 times more trusted by consumers than information provided by the business itself.
People are increasingly relying on online reviews before making choices, whether it’s which restaurant to go to, what computer to buy, or even which mortgage provider to use. Funeral Guide’s independent reviews allow the bereaved to make an informed decision when choosing a funeral director.
Visitors to the site can search by town, city or postcode, view local funeral director listings and read independent reviews with a five-star rating system. What makes Funeral Guide unique is that only bereaved clients of the funeral director are able to leave a review for that company. This means that there are no fake reviews – all of the 1,000 reviews are from members of the public who have recently used a funeral director’s services.
The milestone of reaching over 1,000 reviews confirms Funeral Guide’s place as the UK’s number one funeral resource. With more reviews being added daily, Funeral Guide continues to help the bereaved make informed choices when choosing a funeral provider.