Pride Planning - Our Candid Review

A lot of these plans appear to follow through from their namesake. In the case of Pride this shows through in the service offering that doesn’t just focus around the funeral. They care about you and your family, providing several additions that include a welcome call and brochure should you request one.

They have a 24/7 help and bereavement line with an excellent after care package offering support, advice from legalities to being able to update your plan at any time. In partnership with World Privilege Plus there are also man shopping discounts on offer on an annual basis to those who take out plans.

Limitations of Pride Planning

  • Disbursement fee appears to be a contribution expected to grow with CPI
  • Exact coffin details are different between funeral directors

How much does a Pride plan cost?


Pricing is relatively straight forward, the entry plan is affordable at £2,495 but there are cheaper in comparison though not with the discount model. 


The Chapel of Rest is included from the outset yet standard coffin exists for the first three plans with the uppermost plan offering one described as a high quality coffin.


The coffin may be better described depending on postcode and which Funeral Director is used. 


With a top cost of £4,195 for their fullest package, a high quality coffin, two limos, contribution towards disbursements and floral collection it’s best to compare funeral plans on their website.

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Questions about Pride Planning Prepaid Funerals

What Funeral Plans Do Pride Prepaid Funerals Offer?

Practical: One off – £2,495

Includes: Standard coffin. Advice and guidance, arrangements and paperwork. Funeral Director’s professional services. 25 mile radius intake of body for hygienic preparation. Funeral cosmetology and enabling visits to Chapel of Rest. Funeral service, conductor. Relevant staff and pallbearers. A traditional Hearse. Confidential bereavement counselling. Legal and financial advice.


Simplicity: One off – £3,495

Adds: Cremation or Interment, Doctor and Minister costs


Essential: One off – £3,895

Adds: First limousine. Full list of floral tributes.


Plus: One off – £4,195

Adds: High quality coffin. Second limousine.



They are registered with the Funeral Planning Authority (FPA) and have trust fund and separate trustees. They are open to personalisation of plans and also accept Paypal which is quite handy for those whose work and income is internet based.

Trust Held: Yes, with Pride Planing Trust. This means it is covered by their membership to the FPA. An organisation that checks the company against a Code of Conduct, their rules, trustees and operations every year.

What’s Guaranteed?

While many plans operate in a similar fashion, the actual items accounted for may differ greatly. It is good to know what is absolutely assured under the plan and which aspects are not.




  • No health questions
  • All elements transcribed in a policy will be paid out for
  • There is a free to cancel period
  • A healthy discounts club
  • Primarily set up for cremation but can include burial at own cost

Not Guaranteed:


  • Cost of burial plot not included nor headstone
  • There is an amount towards disbursement

Does that mean I (or my family) will have to pay money on top?


Yes, this isn’t a fully inclusive plan but which one is? 


One or two may provide for everything but disbursements may not meet the intended target but it is calculated so it won’t be too far off. Pride is also keen on cremation as land lease rents make it impossible to gauge burial plot prices efficiently. 


Headstone cost and any other memorial services would be additional at the time of need but you can factor the latter in.

What If I Want Something Different?

Choice of plan and what it contains is entirely up to you. 


They openly accept personal pre paid plans and welcome you asking what aspects can be fully guaranteed. 


You can upgrade the plan at any time right up until the point of need, both parties simply need to agree upon which costs can be met as part of a growth plan.

How Does A Pride Prepaid Funeral Plan Work?

Plans begin with your first payment but entire coverage with the built in planned growth is not possible to receive until full payment received. 


You receive a Certificate of Entitlement which is your or your family’s proof the policy and commitment exists. All elements promised and detailed unless only a contributory amount will be carried at the time of need.

Will my money be safe?

Yes in as far as known scenarios are currently planned for. 


Money is held with Pride Planning Trust at Barclays which guarantees there will be enough money for all particulars detailed within a plan. 


The FPA has oversight and independent trustees ensure the fund is managed correctly and only dispensed with to fun the funeral director and associated services in a plan.

Any Cancellation fees?

There could be. While they state there are no hidden charges they require you to call them to find out.

Will my plan stay the same if I move house?

The FAQ on their site doesn’t answer this specific question, however what usually happens if you move home is they ask you to notify them and the plan will move to a funeral director that is closer to you. 


Because these plan companies usually have hundreds of partnerships or own funeral homes nationwide.


What happens to my plan if I die before paying the full amount?

This is not stated.

Pride Planning Customer Reviews

Here are some reviews we have found on Pride from around the internet…

Reviews from Trust Pilot: 

pride planning trustp
pride planning reviews
pride planning 2

Pride Planning Rated by Fairer Finance: 

fairerfinance pride planning

See how much you can save by comparing Pride funeral plans today:

"After my father passed without any arrangements, I had to sort everything out, it was difficult. I quickly decided that I didn’t want to leave my kids with that kind of burden. Now, I pay a small monthly amount and it’s such a relief..." - Steve Bailey, Hertfordshire
Steve Bailey

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