Share this page
We often get asked by funeral directors how they can rank higher on the default Popularity tab on Funeral Guide.
The simple answer is to get lots of recent Funeral Guide reviews.
Not thousands of historic reviews accumulated over many years.
Lots of recent Funeral Guide reviews.
Not one review at best per month.
Lots of recent Funeral Guide reviews.
It’s the combination of quantity and recency that signifies to Funeral Guide that your business should rank highly on the Popularity tab.
After all, having lots of recent independent, verified reviews is the clearest signal to the bereaved that you are a popular, well-regarded business right now as they search for a funeral director.
The bonus for funeral directors is that Funeral Guide reviews carry a high trust signal with ChatGPT and Google’s AI because they are independent and verified.
Which means the more Funeral Guide reviews you receive, the more your business will appear in AI recommendations online.
Make no mistake, the way that people will choose funeral directors in the future will be based on AI’s recommendations.
And it will prioritise independent, identity-verified reviews as the deal-breaker in its recommendations.
In other words, reviews from an independent trusted source. And one where the AI knows the reviews came from real people.
It’s the only way for AI to eliminate the very real possibility that the review was generated by a bot.
Not even Google reviews are verified. Think about that for a moment.
Will ChatGPT recommend a funeral director based on unverified Google reviews? No.
Even Google will abandon its own unverified reviews in AI at some point.
A bold claim, and on the surface against Google's near-term commercial interests, but I think it will happen.
The reason is unverified reviews are just not trustworthy and AI recommendations are all about trust.
Without people trusting AI, it is pointless as a service.
And I strongly wager that Google will not want to be seen as pointless by the public.
Put simply, as a funeral director, you need independent verified reviews.
Lots of them. All the time.
